Privacy policy

ALTRUALAB PRIVACY POLICY

Last Updated: May 14, 2026

IMPORTANT NOTICE REGARDING DISPUTE RESOLUTION:

THIS PRIVACY POLICY IS INCORPORATED INTO AND SUBJECT TO THE ALTRUALAB TERMS OF SERVICE. PLEASE BE ADVISED: OUR TERMS OF SERVICE CONTAIN A BINDING ARBITRATION AGREEMENT AND A CLASS ACTION WAIVER THAT REQUIRE DISPUTES TO BE RESOLVED THROUGH FINAL AND BINDING ARBITRATION ON AN INDIVIDUAL BASIS, RATHER THAN BY A JUDGE OR JURY IN COURT. BY ACCESSING OR USING OUR SERVICES, YOU AGREE TO BE BOUND BY THESE DISPUTE RESOLUTION TERMS.

OVERVIEW

AltruaLab ("we", "us", or "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). AltruaLab is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information:

  • Identifiers: Such as your real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, or other similar identifiers.

  • Customer Records: Name, signature, physical characteristics or description, address, telephone number, and financial information, such as credit card number, debit card number, or any other payment information.

  • Commercial Information: Records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies. This specifically includes your enrollment in our Automatic Refill Program, your selected refill frequency (30, 90, or 150 days), and your specific purchase history.

  • Internet or Other Electronic Network Activity Information: Such as your browsing history, search history, and information regarding your interaction with our website, application, or advertisement.

  • Inferences: Drawn from any of the information above to create a profile reflecting your preferences, characteristics, and behaviors.

SOURCES OF PERSONAL INFORMATION

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources:

  • Directly from you: When you make a purchase, sign up for our Automatic Refill program, create an account, or communicate with us.

  • Automatically through the Services: Using cookies, log files, web beacons, and other tracking technologies when you visit our site or interact with our emails.

  • Third Parties: Such as our service providers (e.g., Shopify), analytics partners, and advertising networks.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following business and commercial purposes:

  • Providing and Improving Services: To process your transactions, manage your account, and optimize our website experience.

  • Subscription & Automatic Refills: To execute the contract for recurring shipments. This includes processing recurring payments at your chosen interval and maintaining records of your consent for such charges.

  • Mandatory Transactional Communication: To send order confirmations, tracking information, and mandatory 3-day pre-billing notifications as required by law and payment processor policies.

  • Marketing and Advertising: To provide you with newsletters, marketing communications, and tailored advertisements about AltruaLab products (where you have provided consent).

  • Security and Fraud Prevention: To protect our Services, users, and business from fraudulent or illegal activity.

  • Legal Compliance: To comply with applicable laws, including the Restore Online Shoppers’ Confidence Act (ROSCA) and other federal and state regulations.

DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information to third parties for the business and commercial purposes described below:

  • Service Providers: We share information with partners such as Shopify, payment processors (to securely process recurring charges), and fulfillment centers (to ship your refills).

  • Advertising and Analytics Partners: To help us understand our customers and deliver relevant ads.

  • Legal and Safety Requirements: To law enforcement or government authorities when required by law, or to protect the rights, property, and safety of AltruaLab, our users, and the public.

  • Business Transfers: In connection with a merger, sale of assets, or reorganization where your personal information may be among the transferred assets.

DATA RETENTION & SUBSCRIPTION STATUS

We retain your personal information for as long as necessary to provide the Services and fulfill the transactions you have requested, or for other essential purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements. For customers enrolled in our Automatic Refill program, we retain your information specifically to facilitate your ongoing shipments until you cancel your subscription via member.altrualab.com. ### YOUR PRIVACY RIGHTS AND CHOICES Depending on where you live, you may have specific rights regarding your personal information, including:

  • Right to Know/Access: To request a copy of the specific data we have collected about you.

  • Right to Delete: To request that we erase your data. Note: Deleting data required for billing will result in the immediate cancellation of any active Refill Program.

  • Right to Opt-Out: To opt-out of the "sharing" of your personal information for targeted advertising.

SMS & MOBILE MESSAGING PRIVACY

If you opt-in to our mobile messaging program:

  • Usage: We collect your phone number to send refill alerts, shipping updates, and marketing offers.

  • Protection: Mobile phone contact information will not be shared, sold, rented, or otherwise disclosed to third parties for marketing or promotional purposes. This excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

INTERNATIONAL TRANSFERS

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident (including the United States). These countries may have data protection laws that are different from the laws of your country.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice to active subscribers as required by law.

CONTACT INFORMATION

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at:

  • Entity: AltruaLab

  • Email: support@altrualab.com

  • Phone: +19178094431

  • Address: 1021 E Lincolnway, 7883, Cheyenne, WY 82001, Laramie, US

  • Member Management: member.altrualab.com